The Mahindra Thar has established itself as one of India’s most iconic off-road vehicles, known for its rugged capabilities and timeless design. Whether conquering rough terrains or cruising city streets, the Thar’s robust performance and distinct look have made it a favorite among adventure lovers. However, in recent times, a new version has been turning heads—the Pink Thar.
The Pink Thar combines the toughness of the classic Thar with a bold, unconventional color that appeals to those who want to make a statement. While this color might not be standard from the factory, customized Pink Thars have become popular among enthusiasts who want a unique, stylish, and playful take on the legendary off-roader.
In this article, we’ll explore the details of the Pink Thar, its unique appeal, and how it stands out in both off-road adventures and urban environments.
What Makes the Pink Thar So Special?
The Pink Thar is more than just a color change; it’s a bold style statement that turns the rugged off-roader into a fashionable and eye-catching vehicle. While Mahindra offers the Thar in various factory colors, the Pink Thar is typically a result of custom wraps, paint jobs, or special editions created by enthusiasts or auto shops.
Key Features of the Pink Thar:
- Striking Color: The vibrant pink color sets this Thar apart from the usual earthy tones and solid colors found on traditional off-road vehicles.
- Customization Options: Owners often pair the pink exterior with black accents, chrome details, or even custom interiors to create a one-of-a-kind SUV.
- Same Legendary Performance: Despite the stylish makeover, the Pink Thar retains all the off-road capabilities that make the Thar a favorite among adventure seekers.
| Feature | Details |
| Color | Custom Pink (via wrap or paint) |
| Customization | Interior/exterior styling options |
| Performance | Retains standard Thar performance |
Exterior Design: A Bold New Look
The Pink Thar maintains the iconic design of the original Mahindra Thar but adds a pop of color that makes it stand out from the crowd. This SUV’s classic, boxy shape, round headlamps, and wide stance are complemented by the bold pink hue, making it the perfect combination of toughness and style.
Design Highlights:
- Signature Thar Look: The Pink Thar retains the rugged and muscular design that the Thar is known for, with flared wheel arches and a 7-slat front grille.
- Customization Options: Owners often add black alloy wheels, roof rails, and matte black accents to create contrast and enhance the Thar’s aggressive appeal.
- Convertible Roof Option: Just like other Thar variants, the Pink Thar is available with a convertible soft-top, which adds to its fun and adventurous personality.
| Design Feature | Details |
| Headlamps | Round, classic design |
| Roof Options | Hard-top and soft-top available |
| Wheel Options | Custom black alloy wheels, off-road tires |
Interior: Style Meets Comfort
Inside the Pink Thar, the interior can be just as stylish as the exterior, with many owners opting for customized upholstery and accents to complement the bold pink color. Whether you’re hitting the off-road trails or driving through the city, the Pink Thar’s interior provides a comfortable and modern experience.
Custom Interiors
Many Pink Thar owners choose to upgrade the interior to match the exterior’s unique style. Custom leather or fabric seats with pink stitching, upgraded infotainment systems, and premium materials can transform the Thar’s interior into a luxurious, yet rugged cabin.
Technology Features
Just like the standard Mahindra Thar, the Pink Thar comes equipped with modern tech features, including a 7-inch touchscreen infotainment system, Apple CarPlay, and Android Auto compatibility. The vehicle also offers a multi-function steering wheel and premium sound system for enhanced driving pleasure.
| Interior Feature | Details |
| Infotainment System | 7-inch touchscreen with Apple CarPlay, Android Auto |
| Customization | Custom upholstery, stitching, and accents |
| Comfort Features | Air conditioning, premium sound system |
Performance: Same Power, New Style
While the Pink Thar may stand out for its aesthetics, it still offers the same powerful performance that makes the Mahindra Thar a true off-roader. Whether you choose the petrol or diesel engine, the Pink Thar delivers a thrilling driving experience both on and off the road.
Engine Options:
- 2.0L mStallion Petrol Engine: Delivers 150 bhp and 320 Nm of torque, offering great acceleration and smooth performance.
- 2.2L mHawk Diesel Engine: Produces 130 bhp and 300 Nm of torque, known for its efficiency and power, especially during off-road adventures.
Both engines come with the option of a 6-speed manual or 6-speed automatic transmission, providing versatility for all types of driving conditions.
Off-Road Capabilities:
- 4×4 with Low-Range Gearbox: The Pink Thar retains the 4×4 drivetrain, allowing it to tackle difficult terrains like mud, sand, and rocky trails.
- High Ground Clearance: With a ground clearance of 226 mm, the Pink Thar can easily clear obstacles, making it ideal for off-road enthusiasts.
- Water Wading Depth: The Thar’s ability to handle up to 650 mm of water wading makes it perfect for crossing streams and rivers during adventurous trips.
| Performance Feature | Details |
| Engine Options | 2.0L Petrol, 2.2L Diesel |
| Transmission | 6-speed manual/automatic |
| Off-Road Features | 4×4, low-range gearbox, 226 mm ground clearance |
The Popularity of the Pink Thar
The Pink Thar has gained popularity among both men and women, appealing to those who want a personalized and unique take on the traditional off-roader. Its bold color breaks away from the conventional shades typically associated with SUVs, making it a hit on social media and among influencers who want to showcase their stylish rides.
Why the Pink Thar is Popular:
- Unconventional Style: The bold pink color stands out on the road, attracting attention and making a statement.
- Customization Potential: From custom interiors to personalized accessories, the Pink Thar offers plenty of room for owners to create a one-of-a-kind vehicle.
- Appeal to a Younger Audience: The Pink Thar has found a strong following among younger car enthusiasts and those looking for a stylish yet powerful SUV.
| Reason for Popularity | Details |
| Bold Color | Unique pink color makes a statement |
| Customization | Personalized interiors and accessories |
| Appeal to Younger Buyers | Perfect for social media, fashion-forward buyers |
Price of the Pink Thar
Since the Pink Thar is typically a custom version of the standard Mahindra Thar, the price varies depending on the level of customization. The base Thar is priced between ₹13 lakh – ₹16 lakh, but adding custom wraps, paint jobs, and interiors can increase the price significantly.
| Variant | Price Range (Custom Pink) |
| Base Thar (Factory) | ₹13 lakh – ₹16 lakh |
| Custom Pink Thar | ₹15 lakh – ₹20 lakh (depending on customization) |
Competitors of the Pink Thar
While the Pink Thar is unique in its color and styling, it still faces competition from other off-road vehicles in the Indian market. Some of its key competitors include:
- Force Gurkha: A rugged off-roader known for its serious off-road capabilities, though not as customizable as the Thar.
- Maruti Suzuki Jimny: A compact off-roader that’s making waves in the Indian market, offering a smaller and more affordable alternative to the Thar.
- Jeep Wrangler: A premium off-roader with similar capabilities to the Thar, but at a much higher price point.
| Competitor | Price Range |
| Force Gurkha | ₹14 lakh – ₹16 lakh |
| Maruti Suzuki Jimny | ₹12 lakh – ₹16 lakh |
| Jeep Wrangler | ₹55 lakh+ |
FAQs About the Pink Thar
Is the Pink Thar available from Mahindra?
The Pink Thar is not an official color offered by Mahindra but is usually a result of custom paint jobs or wraps done by aftermarket shops or individual owners.
How much does a custom Pink Thar cost?
A custom Pink Thar can range from ₹15 lakh to ₹20 lakh, depending on the level of customization, including the paint job, interior upgrades, and accessories.
Does the Pink Thar offer the same off-road capabilities as the standard Thar?
Yes, the Pink Thar retains all the off-road capabilities of the standard Mahindra Thar, including the 4×4 drivetrain, high ground clearance, and low-range gearbox.
Can I customize the interior of the Pink Thar?
Yes, many owners of the Pink Thar choose to customize the interior, including upholstery, dashboard accents, and infotainment upgrades to match the exterior’s unique color.
Is the Pink Thar popular in India?
The Pink Thar has gained popularity in India, especially among younger car enthusiasts and those looking for a stylish and unique version of the classic off-roader.
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The Pink Thar is a bold and stylish take on the iconic Mahindra Thar, offering the same rugged performance and off-road capabilities with a splash of personality. Whether you’re looking to stand out in the city or tackle tough terrains in style, the Pink Thar is the perfect combination of form and function. With endless customization options, this unique off-roader is sure to continue turning heads and making waves in the automotive world.